Branding · 2025
Brand identity & logo systems
Marks designed to work at every size, with the rules written down.
Project detail
The problem
A logo delivered as a single PNG with no guidance is a logo that will be stretched, recoloured and misused within a month.
What we built
Identity systems: primary and secondary marks, a defined palette, typography with rules, clear-space and minimum-size specifications, and every export format needed for print and screen.
The result
- A mark that survives being scaled down
- Written rules so consistency outlives the project
More work
Other things we have built.
Silver Star Cafeteria
A bilingual online ordering system for a Dubai cafeteria — live menu, delivery zones and a running cart.
The Golden Egg
An artisan bakery storefront — product catalogue, cart and a brand-led dark identity.
Employee onboarding, automated
An n8n workflow with an AI agent that provisions a new hire across identity, project tracking and chat — from one form.